It has become widely accepted that investing in corporate social responsibility (CSR) makes good business sense. A study by Accenture found that 78 percent of executives see social responsibility as vital to the future growth of their business, and corroborating statistics abound. Whether companies view CSR as risk mitigation or value creation, it is easy to argue that doing more good is better for business, or at the very least does no harm. However, a study published by Michael Barnett (Rutgers) and Robert Salomon (NYU) debunks this logic with data that show that doing more good can actually do harm for some companies.