With the buzz around social media and the opportunities it provides to reach and interact with customers, it’s easy to lose sight of seemingly old-fashioned marketing tactics. However, those tried and true practices can still provide unique benefit, particularly for reaching business customers. Take direct mail, for instance. You’ve probably noticed that you get less mail than you used to. This is no different for your business customers. One estimate is that the average businessperson receives personal mail only once every seven weeks, while they receive in excess of one hundred emails a day.